Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign.
Running for school … Read the rest
Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, … Read the rest
A slate website is a way of promoting multiple candidates running for a multi-seat election. The candidates are typically from the same party or align together on major campaign issues. In essence, they become a ‘slate’ of candidates, hoping to … Read the rest
What separates winning political candidates from those who lose elections? It’s more than just the number of votes.
There’s no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can … Read the rest
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience?
How do you talk … Read the rest
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