Let’s talk about something important: the language of your campaign. It’s tempting to sprinkle your messages with political jargon. After all, as a candidate, you’re likely steeped in the lingo and acronyms of the various policies and... Read More
If you think there’s too much government in the United States, you may be on to something. There are over 90,000 government units in the US, with over $3.4 trillion spent annually on direct expenditures for state and local governments. From... Read More
A slate website is a way of promoting multiple candidates running for a multi-seat election. The candidates are typically from the same party or align together on major campaign issues. In essence, they become a ‘slate’ of candidates,... Read More
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging... Read More
The hardest thing about running for office is asking for money. Unless you are independently wealthy or have generous benefactor, you will need outside financial sources to get your political campaign off the ground.
The cost of election campaigns is... Read More