What’s Your Campaign Theme?

For political purposes, your campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The goal, of course, is to convince people to vote for you.

Political Campaign ThemesFor political purposes, your campaign theme is basically a single message which is used to communicate an integrated political message. It should be based on a clear reason why a candidate is running for office, and backed up by an overall identity that shapes the overall campaign. The goal, of course, is to convince people to vote for you. Read More...

Political Domain Squatting

Domain squatting or cybersquatting is the term used for someone who registers a domain that infringes on another's intellectual property or trademark. Some squatters attempt to sell names back to rightful owners for a profit, while others use the names to deceive. Political domain name squatting has grown in prevalence and can even effect local candidates.

political campaign domainsDomain squatting or cybersquatting is the term used for someone who registers a domain that infringes on another’s intellectual property or trademark. Some squatters attempt to sell names back to rightful owners for a profit, while others use the names to deceive. Political domain name squatting has grown in prevalence and can even effect local candidates. Read More...

Campaign Tip: Use A Consistent Ballot Name

When selecting a name to use on the ballot, go with the name that people know best. A consistent ballot name helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, voters are more likely to use the correct version of your name.

Remember, if your name is appearing on the ballot as “John Q. Smith”, be sure that your website and promotional materials match consistently. A consistent ballot name helps build name brand identification, avoid voter confusion, and in the case of write-in ballots, helps voters use the correct version of your name. Read More...

A Local Candidate Fail

Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing absolutely nothing can also become a problem.

Campaign FailsPolitical candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing absolutely nothing can also become a problem. Read More...

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