If you plan to perform digital online advertising this election season, be prepared for new changes in transparency and disclosure.
Digital advertising is growth industry. According to the Campaign Legal Center, $1.4 billion dollars were spent on digital ads … Read the rest
First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.
Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of … Read the rest
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing nothing can also become a problem.
As an example, we’d like to share … Read the rest
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of … Read the rest
The media, including newspapers, radio and television can be a great asset or a great big pain when running for local office. Often the only source of information local voters get about a candidate comes from the local media. … Read the rest
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