Political Campaign Tips and Strategies
Developing Strong Messaging for Your Political Campaign
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging effectively to a wide...
How Much Should You Doctor Your Candidate Head Shots?
Is the candidate looking his or her best online? With the wonders of digital design, a little doctoring can go a long way. Here are our recommendations for what to do and not to do with a candidate’s head shot.
9 Tips For Better Online Fundraising
Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It's not enough to just have a website donation...
The Worst Advice We’ve Heard About Online Campaigning
Even though there is plenty of good information about politics and online marketing, a lot of awful ideas and assumptions are still floating around. Here are some truly bad things that clients have told us over the years. Some are just misconceptions about online marketing and how it works, while other ideas can be election-breakers if followed through.
The Toughest Job for Any Political Candidate
The hardest thing about running for office is asking for money. Unless you are independently wealthy or have generous benefactor, you will need outside financial sources to get your political campaign off the ground. The cost of election campaigns is high. In...
Primary vs. General Elections: Tailor Your Digital Campaign for Success
There are two types of election campaigns, the primary and the general election campaign. The primary is an election of one or more candidates of a particular party who are looking to run for a particular office. The winners of each party’s primary election (and any independent candidates) goes on to run in the general election. The general election then decides the final winner to hold office.
Top Tips for Your Political Email Marketing
Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don't want their message lost in the noise of the election season. This is why many marketing techniques that work well...
Read Our Interview on WebsitePlanet.com
For those who are interested in the backstory of Online Candidate, check out our interview on WebsitePlanet.com. Please describe the story behind the company: What sparked the idea, and how has it evolved so far? A friend of ours ran for office way back in 2003. She...
Keep Your Campaign Material Original – And Avoid the Consequences
Here’s a reminder to make sure that you have rights and permission for anything you use on your political campaign website.
Overcoming Online Fundraising Naysayers
Even after all these years of online political campaigning, some clients still tell us about the pushback they get for wanting to fundraise online. The argument made is that it ‘costs too much’ and that the fees are too high. In other words, because a fundraising method incurs costs, then it should be avoided.
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