Political Campaign Tips and Strategies
Running a Slate of Candidates Online – The Pros and Cons
A slate website is a way of promoting multiple candidates running for a multi-seat election. The candidates are typically from the same party or align together on major campaign issues. In essence, they become a ‘slate’ of candidates,... Read More
Comparing Political Donation Platforms – Our Recommendations
We are often asked by our political website clients (and potential clients) what fundraising services and tools we recommend for their online campaign. In this article, we’ll look at several donation software platforms that we suggest to... Read More
The Most Important Call You Will Ever Make
Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage? Would you send a print piece detailing half your campaign on one side but then leave the other side blank? Of course you... Read More
7 Reasons Why Your Political Campaign Needs A Google Account
If you are running for local office, consider creating a Google account for your political campaign. You may already have your own Gmail account, but creating a new Google account for your campaign will help separate your personal activities. Many... Read More
Proven Political Campaign Social Media Strategies
Social media has changed the way politicians communicate with voters. Candidates can interact with voters on a more personal level, which helps connect and build trust. Here are some tips and best practices for using social media in your political... Read More
7 Ways to Ruin a Campaign Website
Campaign websites are important for candidates to communicate with voters and spread their message. But there are many ways a website can go wrong and turn off voters. Here are some common mistakes that can make a campaign website lose credibility.... Read More
Developing Strong Messaging for Your Political Campaign
In any political campaign, the goal is to persuade the public to vote for the candidate by delivering a persuasive message. For example, campaign websites serve as a central hub for communication, allowing candidates to convey their messaging... Read More
How Much Should You Doctor Your Candidate Head Shots?
Most political campaign websites include a photograph of the candidate in the site header. It’s usually a head shot along with a logo and usually some sort of background image symbolically related to the location. Often when we get a head shot in... Read More
9 Tips For Better Online Fundraising
Online fundraising has grown tremendously in the last decade. Campaigns and nonprofit organizations today can raise money with the click of a mouse or a tap of the phone. But raising money requires planning and skill. It’s not enough to just have... Read More
The Worst Advice We’ve Heard About Online Campaigning
Even though there is plenty of good information about politics and online marketing, a lot of bad ideas persist. Here are some truly bad assumptions about political campaigning. Some are misconceptions about online marketing, while other assumptions... Read More
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