Political Campaign Tips and Strategies
Should You Fully Automate Your Campaign’s Social Media?
Social media is, well, social. With the many ways to communicate with followers, it can become very tempting to automate you posts through various social media tools such as Hootsuite and SocialOomph. While these tools can help save time and streamline your updates, automation can sometimes work against you!
From Bland to Bold: Elevate Your Campaign Writing with Personal Style
When it comes to political campaigning, communication is like the secret sauce—it's the key ingredient that makes everything else work. One aspect of communication is having a 'voice', which is a unique style, tone, and personality. Candidates who can communicate with...
Maximize Your Online Campaign Success: Avoid These 5 Mistakes
There are many opportunities for political campaigns and candidates to make online blunders. Here are five some of the most common and avoidable problems that we see campaigns make season after season.
Listen Up! It’s Our Running For Office Podcast
Have you listened to our political podcast series, Running for Office as an Online Candidate? If you are getting started in politics, this podcast series is for you. We discuss how to run a political campaign from the digital side. We cover the tips, tricks and ideas...
Maximizing the Impact: Best Practices for Online Donations
As anyone in politics knows, proper fundraising is crucial to winning an election. With the ease of online donation platforms, even local candidates are raising money digitally. But once you've secured those all-important donations, it's important to have a strategy...
Yes, Even Local Campaigns Need a Website
Not long ago, local candidates asked, “Do I really need a campaign website?” Today, the better question is, “When should I launch one?” When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.” Back in the early 2000s,...
How Does Running for Office Differ in a Major City Versus a Small Town?
Running for office in a major city versus a small town? There are few things that sets these types of campaigns apart. For instance: Voter Engagement In a big city, you're looking at a mosaic of voters. Each constituency might need a different message. You're also...
How To Remove A Volunteer From Your Online Campaign
The issue of removing a person from access to online campaign accounts has been an issue that has come up for a few of our clients. Here’s a repost of our advice…
Speak Like a Voter, Win Like a Candidate
Are you watching your language? I'm talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down to an audience? By...
Creating a Political Campaign Timeline
If you've ever run for local office, then you know that the stakes are high, no matter the position. And the competition can be as tough as any state or federal race. Planning out a timeline for your political campaign is an important step in winning. Knowing when to...
