Political Campaign Tips and Strategies

Listen Up! It’s Our Running For Office Podcast
Have you listened to our political podcast series, Running for Office as an Online Candidate? If you are getting started in politics, this podcast series is for you. We discuss how to run a political campaign from the digital side. We cover the tips, tricks and ideas...

Maximizing the Impact: Best Practices for Online Donations
As anyone in politics knows, proper fundraising is crucial to winning an election. With the ease of online donation platforms, even local candidates are raising money digitally. But once you've secured those all-important donations, it's important to have a strategy...

6 Reasons Why Candidates Need a Political Website
When we started Online Candidate, potential clients would sometimes ask, "Tell me why I need a website." Back in the early 2000s, that was a legitimate question. Presidential candidates had been online since the 1990s, but local campaigning was still a few election...
How Does Running for Office Differ in a Major City Versus a Small Town?
Running for office in a major city versus a small town? There are few things that sets these types of campaigns apart. For instance: Voter Engagement In a big city, you're looking at a mosaic of voters. Each constituency might need a different message. You're also...

How To Remove A Volunteer From Your Online Campaign
The issue of removing a person from access to online campaign accounts has been an issue that has come up for a few of our clients. Here’s a repost of our advice…

Speak Like a Voter, Win Like a Candidate
Are you watching your language? I'm talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down to an audience? By...

Creating a Political Campaign Timeline
If you've ever run for local office, then you know that the stakes are high, no matter the position. And the competition can be as tough as any state or federal race. Planning out a timeline for your political campaign is an important step in winning. Knowing when to...

Will Your Social Media Past Hurt Your Political Future?
More and more candidates running for office today are dealing with the issue of social networking activities coming back to haunt them. Will it hurt you, too?

The Candidate Statement: Communicating Your Vision to Voters
Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will explore what a...

Putting Together a Great Political Campaign Team
Putting together an effective campaign team is crucial for any political candidate. It doesn’t matter if you are running for local city council or US Congress; no candidate can do it alone. A solid campaign team allows for a division of labor and the delegation of...