Political Campaign Tips and Strategies
Online Marketing With a Limited Campaign Budget
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online... Read More
Text Messaging for Political Campaigns
With the rise of cell phone usage, political campaigns are using mobile texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by... Read More
Raising Political Donations Online
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last decade, the web has become a popular and powerful tool for political fundraising. As technical barriers have dropped,... Read More
Book Review – The Campaign Manager by Catherine Shaw
Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice.... Read More
3 Dirty Tricks Political Candidates Pull Online
Here are three tactics that candidates sometimes to gain an online advantage over an opponent. These are three of favorite dirty tricks, but only one of these is really ‘dirty’, though. Guess which one! Stealing a domain name. This can be... Read More
Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeals for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising letters... Read More
Leveraging Campaign Yard Signs Online
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great things happen. Campaigns... Read More
Tracking Your Campaign Video Success
Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content. The most... Read More
Preparing for Candidate Name Searches
When voters begin searching for your campaign, are they finding what you, as a political candidate, want them to see? If you are not actively laying the groundwork of online content about yourself, you’re leaving it up to others to define you... Read More
Political Campaign Strategies That Stink
It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies and... Read More
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