Political Campaign Tips and Strategies
The Power To Hold Your Campaign Hostage
We recently heard a story of a small campaign that ran into some serious web problems. First, they spent a lot of money on setting up a campaign website. After paying north of $4000 for the website – they then had to shell out an additional $90/hour for updates…
Online Marketing With a Limited Campaign Budget
While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below are a few popular and low-cost advertising ideas suitable for local political campaigns.
Text Messaging for Political Campaigns
With the rise of cell phone usage, candidates across the country are starting to use mobile texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by political campaigns.
Raising Political Donations Online
Running a successful political campaign costs money. Over the last few years, the internet has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and more local campaigns are raising money online. Here are the basic steps involved…
Book Review – The Campaign Manager by Catherine Shaw
Our first book review is The Campaign Manager: Running and Winning Local Elections. In this book, author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process.
3 Dirty Tricks Political Candidates Pull Online
Here are three tactics that candidates sometimes use on opponents to gain an online advantage. Here’s a summary of our three favorite tricks. Only one of these is really ‘dirty’, though. Guess which one!
Fundraising Letter Templates For Success
Campaign fundraising letter templates are a great tool to help craft an effective appeal for funding and donations. But as a tool, a fundraising letter template has limits. For a campaign to truly succeed in raising funds and cash, your letters need to written with great care.
Leveraging Campaign Yard Signs Online
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great things happen. Campaigns can even leverage the humble yard sign to connect with voters.
Tracking Your Campaign Video Success
Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content.
Preparing for Candidate Name Searches
When voters begin searching for your campaign, are they finding what you, as a candidate, want them to see? If you are not actively laying the groundwork of online content about yourself, you’re leaving it up to others to define you online.
