Political Campaign Tips and Strategies
Candidates Need Money So Badly, They’ll Spam Anyone To Get It
Is spamming thousands of people really the best way to raise campaign funds? Is it a little creepy getting an email from a candidate you’ve never heard from before, asking you to click a link and donate? Just because political spam is legal... Read More
Political Web Design Trends Over The Decades
Over the seven years that we’ve been building political websites, politics online has taken a lot of different turns. Social media, blogging, online donations and the adoption of video have really changed how candidates and voters interact. With... Read More
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most... Read More
Learn More About Your Campaign Website Visitors
Website analytics is a tool that provides important data concerning the visitors to a website, how they interact with the site, and even details that can help increase traffic. While most website hosting provides an ‘analytics package’,... Read More
5 Tips For Creating Effective Campaign Surveys
Politics lives and breathes on voter polls and surveys. For local candidates with limited budgets, there are online survey tools that can gather feedback in order to perfect a campaign’s message and methods. Campaign surveys can be sent to... Read More
Why Local Political Candidates Need Thick Skins
The more public the figure, the bigger the target for attack. And if you are a candidate running for office, then, like it or not, you are considered a public figure. This means that legally, a candidate can do little against unflattering letters to... Read More
Do Candidate Endorsements Matter?
Political candidates can increase name recognition and establish credibility and by winning endorsements. While the value of candidate endorsements in gaining votes is debatable, some endorsements can bring particular benefits. For example, local... Read More
Is Your Campaign Website Domain Really Yours?
One of the most important questions to ask when having any website created is ‘Will my website have a stand-alone domain?’ Note that the question refers to the website domain’s hosting, not the domain name itself. Anyone can have... Read More
Political Fundraising with Paypal
Because PayPal is simple to set up and administer, many of our clients are interested in using PayPal for political fundraising. Although it does not specialize in political contributions, PayPal does provide resources and instructions for users who... Read More
Generating an Online Signature
Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few... Read More
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