Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content.
The most common video uses for political campaigns include:
- Personal messages from the candidate
- Campaign Ads
- Events and rallies
- Broadcasting legislative sessions and meetings
Once you add video to your site(s), how do you know how successful they are? How many people are watching them, passing them along, or donating after viewing them?
YouTube provides some pretty good analytics for your video channel. YouTube recently enhanced its reporting tools. Besides number of views, referrers and basic visitor demographics, you can also track audience attention to measure your video’s ability to retain its audience.
Tracking your video usage data can help your campaign create more engaging content which can help increase click-through and conversion rates. For example, if one particular ad is being heavily forwarded to others, you might want to consider making a follow-up. On the other hand, videos that are not being watched at all may just need something as simple as a different description and image to attract interest.
Another video hosting/tracking service is wistia.com. This site allows you to track viewers in real time with video analytics. They provide video heat maps, which can tell you how long and what part of the video was most watched. It also features:
- Share videos by email or link
- Embed video into your email campaigns and track who’s watching.
- Create a play list
- iPad support
- Email alerts of activity
- A 15-day trial.
If anyone gives this service a try, let us know how you like it in the comments below.
Adding video to your Online Candidate website is as simple copying & pasting a few lines of code directly into your page source code . Check out our Campaign Site Demo!
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