Political Campaign Tips and Strategies
Political Campaign Design: Our Top Posts
In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived by voters. So here are a few of our more popular posts on political web design.
6 Political Microsite Ideas
Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them.
What Impression Does Your Campaign Website Leave On Voters?
You only have one chance for your campaign site to make a good first impression. On the web, that first chance might be your only chance, and that chance might only be a few seconds. Good or bad, your online presentation will leave an impression with visitors.
How Does Retargeting Grow Your Political Campaign?
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your website. Now an established tool for the national political campaigns, local and regional campaigns have begun to catch on too.
Fear And The Campaign Website
It’s tough enough to be a first-time candidate. Throw online campaigning and the whole computer thing into the mix, and it can be overwhelming. A lot of potential clients who call us are really just nervous about starting a site. Where to turn? Who can build the campaign website? There are a lot of options out there, and figuring out what to do can be paralyzing.
Are You Measuring These Metrics On Your Campaign Website?
Knowing what your campaign website traffic does when it arrives at your site can help you tailor your web content for maximum effectiveness.
Political Messaging, Campaign Mission Statements, And Groupthink
There’s an old expression, “Too many cooks spoil the broth”. If you’ve ever written a campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and reassembled into a Frankenstein-like mess of a mission statement.
Critical Elements of a Campaign Website Header
With Internet users making a snap decision about the quality of a web page, a nice design is critical for making a positive impression. The first part of a website that a visitor will see is the site header. Below are the most common features of successful header images.
Creating an Online Political Press Kit
Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. What goes into one? It depends, really. Unlike a physical press kit, a digital press kit can be broken up so it can be downloaded in part or in whole.
Sign of the Times for Political Candidates – Best of Posts
No matter the changes or trends in politics, yard signs were and still remain a mainstay of political campaigning. We’ve written about signage several times over the years. For newer readers who may have missed some posts, you’ll find them all here in once place!
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