Political Campaign Tips and Strategies

Additional Resources For All Online Candidate Clients

Additional Resources For All Online Candidate Clients

Great news for Online Candidate clients! Starting this month, all of our Online Candidate campaign website packages include free access to OnlineCandidateResources.com. OnlineCandidateResources.com is designed for local campaigns who want to leverage online...

Special Elections and Voter Turnout

Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can get the most voters to participate.

Negative Linking Your Political Opponent

One online ‘political dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text. Here’s how to do it.

Online Writing Tips For Local Campaigns

Online Writing Tips For Local Campaigns

The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of...

Political Campaign Design: Our Top Posts

Political Campaign Design: Our Top Posts

In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived by voters. So here are a few of our more popular posts on political web design.

6 Political Microsite Ideas

Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them.

What Impression Does Your Campaign Website Leave On Voters?

You only have one chance for your campaign site to make a good first impression. On the web, that first chance might be your only chance, and that chance might only be a few seconds. Good or bad, your online presentation will leave an impression with visitors.