Political Campaign Tips and Strategies
Special Elections and Voter Turnout
Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can get the most voters to participate.
How To Use Authoritative Linking for Your Campaign
The content of your political campaign website always appears stronger when it’s backed up by credible sources. Here are tips to making your content a strong as possible.
What Type of Yard Signs Are Best For Political Campaigns?
Candidates often struggle with the type of sign to purchase. There are basically three types of yard signs for political campaigns: plastic bag, corrugated plastic, and double-sided cardboard.
Online Candidate Now Provides Political Brochure Templates
OnlineCandidate.com is pleased to announce that it now carries downloadable political brochure templates to assist local political campaigns in creating and self-publishing attractive campaign materials.
Negative Linking Your Political Opponent
One online ‘political dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text. Here’s how to do it.
Online Writing Tips For Local Campaigns
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of...
Political Campaign Design: Our Top Posts
In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived by voters. So here are a few of our more popular posts on political web design.
6 Political Microsite Ideas
Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them.
What Impression Does Your Campaign Website Leave On Voters?
You only have one chance for your campaign site to make a good first impression. On the web, that first chance might be your only chance, and that chance might only be a few seconds. Good or bad, your online presentation will leave an impression with visitors.
How Does Retargeting Grow Your Political Campaign?
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your website. Now an established tool for the national political campaigns, local and regional campaigns have begun to catch on too.
