Political Campaign Tips and Strategies

Designing a Winning Political Logo – Tips and Ideas

Designing a Winning Political Logo – Tips and Ideas

A great logo design is central to a political candidate's branding. It must be unique and stand out enough to establish a candidate to a wide audience. A well-designed political logo is a major element in projecting a professional brand in the minds of voters. Your...

Why Your Political Campaign Domain Name(s) Really Matter

Why Your Political Campaign Domain Name(s) Really Matter

To paraphrase The Bard, "What's in a name?" When it comes to acquiring domain names for political campaigns, it can mean a lot. Choosing the wrong name or failing to get the right name can cause problems for many candidates. Political cybersquatting is pretty common,...

The Powerful Technique Candidates Should Borrow From Entrepreneurs

So, why are you running for local office? It's astonishing how many candidates don't have a well thought out, succinct answer prepared for that question. Oh, they usually think they have an answer but when put to the test, they don't. Instead, they'll tell you about...

4 Pillars For A Solid Political Digital Strategy

As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you'll think that you will need a deep and extensive online operation. Truth is, many local campaigns are...

Easy Link Building Tips For Your Political Campaign

We are often asked how quickly a new campaign website will appear on the search engines. Sometimes this question is asked before the site is even built! Here are some easy ways to get those first links.

What are the Elements of an Online Political Campaign?

What are the Elements of an Online Political Campaign?

An online presence is critical to election success. Online strategies have become more sophisticated. Candidates can be outclassed by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve your chance of success.

Tracking Your Political Advertising Campaigns

How do you know that the money you are spending with your online political advertising is worth the investment? Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political marketing are...

5 Assumptions That Will Tank Your Campaign Website

Here are some common assumptions that can cause problems for political campaigns. These issues apply to those who already have campaign websites or are looking into starting one. Do they apply to you?

Social Media Hacks For Your Political Campaign

Social Media Hacks For Your Political Campaign

Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day. Politicians use social media to help...