Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
4 Pillars For A Solid Political Digital Strategy
As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you'll think that you will need a deep and extensive online operation. Truth is, many local campaigns are...
What are the Elements of an Online Political Campaign?
An online presence is critical to election success. Online strategies have become more sophisticated. Candidates can be outclassed by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve your chance of success.
Tracking Your Political Advertising Campaigns
How do you know that the money you are spending with your online political advertising is worth the investment? Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political marketing are...
5 Assumptions That Will Tank Your Campaign Website
Here are some common assumptions that can cause problems for political campaigns. These issues apply to those who already have campaign websites or are looking into starting one. Do they apply to you?
Social Media Hacks For Your Political Campaign
Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day. Politicians use social media to help...
How To Launch Your Political Campaign Website
In the business world, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is more subtle, for when a business wants to make a gradual roll-out. A hard launch, on the other...
Why a Facebook Page Is Not Enough for Your Political Campaign
"Everybody's on Facebook. I can just run my online campaign through my Facebook Page." We've heard that idea before. Bottom line: Running a political campaign through social media alone is not a strategy. It’s a dangerous dependency. A Facebook Page can support your...
5 Misconceptions About Online Campaigning
Q: My political campaign is very small, it will be over fairly soon, and our voter turnout is low. Do I really need to bother with online campaigning? A: Absolutely. In fact, online campaigning can be more important for smaller, local elections. Using the web to get...
What Local Candidates Can Learn From Botched Presidential Launches
As the United States presidential election race geared up in 2016, several candidates already stumbled out of the gate. If you are a local candidate running for office, you can learn a thing or two from these online presidential candidate gaffes. Ted Cruz Hopes You...
5 Reasons Why Voters Don’t Trust Your Online Campaign
Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation…
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