Political Campaign Tips and Strategies

What are the Elements of an Online Political Campaign?

An online presence is critical to election success. Online strategies have become more sophisticated. Candidates can be outclassed by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve your chance of success.

Tracking Your Political Advertising Campaigns

How do you know that the money you are spending with your online political advertising is worth the investment? Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political marketing are...

5 Assumptions That Will Tank Your Campaign Website

Here are some common assumptions that can cause problems for political campaigns. These issues apply to those who already have campaign websites or are looking into starting one. Do they apply to you?

Social Media Hacks For Your Political Campaign

Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day. Politicians use social media to help...

How To Launch Your Political Campaign Website

In the business world, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is more subtle, for when a business wants to make a gradual roll-out. A hard launch, on the other...

Why Running Your Campaign From Your Facebook Page Is A Bad Idea

"Everybody's on Facebook. I can just run my online campaign through my Facebook Page." We've heard that idea before. But as online strategies go, it's not a good one. Bottom line: Running a political campaign through social media alone is not a great strategy. These...

5 Misconceptions About Online Campaigning

Q: My political campaign is very small, it will be over fairly soon, and our voter turnout is low. Do I really need to bother with online campaigning? A: Absolutely. In fact, online campaigning can be more important for smaller, local elections. Using the web to get...

What Local Candidates Can Learn From Botched Presidential Launches

As the United States presidential election race geared up in 2016, several candidates already stumbled out of the gate. If you are a local candidate running for office, you can learn a thing or two from these online presidential candidate gaffes. Ted Cruz Hopes You...

5 Reasons Why Voters Don’t Trust Your Online Campaign

Trust. It can be hard to gain and very easy to lose. Here are five reasons why voters might not trust your online campaign – and they have nothing to do with your existing online reputation…

Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work.

Political Campaign Tips and Strategies

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