Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
Micro-targeting for Local Political Campaigns
Most political campaigns today now research and segment voters for specific messaging. It’s called micro-targeting, and the methods can be applied even to the smallest local campaign.
Campaign Letter Writing Tips
Letters are a powerful way to influence public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to local newspapers and publications to help shape the issues and your public positions.
5 Things To Know About Your Campaign’s Domain Name
While choosing a good domain name is important to campaign branding, here are a few things that all candidates should know about domain names and how they work.
Getting Your Campaign Website To Rank On Search Engines
All candidates want their campaign website to appear in the top search results. Here’s how to get those rankings and drive more traffic to your site.
What To Look For In a Political Website Builder
Many local candidates use a website builder to create a website to engage voters, raise donations, and build support. A solid website is the hub of that digital marketing presence. There are a number of site builders available for political candidates to create a site...
Election Website Basics You Should Know
It all starts with the basics. On the web, that’s choosing a campaign domain name. Simple is often best. And what could be simpler than your own name!
5 Key Information Pieces Your Campaign Website Needs
These items seem obvious, but you would be surprised at how often simple yet critical information is often left out of campaign websites.
When To Start Your Political Campaign Website
When should a campaign website be started? The short answer is, as early as you can.
One Vote Can Make All The Difference
It's true. A single vote can change the course of a local election - or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King Charles I of England his head...
Creating an Online Campaign Strategy Template
One of the most difficult things for new candidates who are not particularly web-savvy is knowing where to start. Here is an overview of what candidates should consider when making a political campaign plan for online activities.
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