Political Campaign Tips and Strategies

What You Should Know About Online Political Ads in 2024
This article has been updated with the latest information as of 2024. Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message? Hold on, there. This ain't the 2012...

A List of Our Best District Attorney Campaign Slogans
As a candidate running for district attorney, distinguishing yourself from your opposition is key. Good campaign slogans helps keep candidates in the minds of voters. As DA, your decisions and prosecutorial strategies play a pivotal role in the justice system of your...

A List of Our Best Coroner Campaign Slogans
As a candidate running for County Coroner, you'll want to stand out from your opponents. Effective campaign slogans play a key role in keeping candidates memorable to voters. As county coroner, your responsibilities involve more than just overseeing the county's...

Differences Between a Political Slogan, Message and Platform
Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform. A campaign slogan is a short phrase that concisely summarizes the campaign's position on an issue. A campaign...

Book Review: The Candidate’s 7 Deadly Sins
Ever wonder whether logic or emotion wins a voter's heart? The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues by Dr. Peter A. Wish answers this question with detailed anecdotes and advice for political candidates who want to...

How to Run and Win a School Board Election
Year after year, education is ranked as a top voter concern, yet voter turnout rates for school board elections remain low. One major reason for the low level of voter turnout is that school elections often occur on dates and locations that differ from the general elections. Some advocates have suggested combining school board and school budget elections with other local and state election that generally have a higher turnout rate.

Tips For Great Political Campaign Photos
From brochures to websites to press releases, political photography plays an important role for any political candidate. We live in a visual world, so your images need to be compelling and help tell a story to voters. Besides your campaign logo and colors, photos are...

Crowdfunding Your Political Campaign
Is crowdfunding a good option for starting your political campaign? This technique for raising money has been used for years for projects and products. Recently the technique has grown in popularity for political purposes. Crowdfunding sites set conditions for...

Great Uses For Old Campaign Signs
Once the election is over, the campaign signs remain. Here are a ways to get rid of yard signs without throwing them out.

Common Political Campaign Sign Questions
Here are some common questions about campaign yard signs. Here we cover the where, when and how of political signage.