Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
When Your Web Designer Disappears Mid-Campaign
Nothing is more frustrating and potentially damaging to a website owner than to be unable to reach their web designer. Maybe they’re sick, maybe they’re busy – or maybe they’ve gone out of business and didn’t bother to tell their clients! When you’ve been in the web business long enough, you’ll hear some strange tales.
Dos and Don’ts for Political Campaigns in 2023
To run a successful political campaign, being online isn't an option. No matter the position being sought, digital campaigning is now firmly part of the political process. Fortunately, reaching voters through the web can be done through a variety of methods. Here are...
How To Win A Local Election (When You’re Broke)
It doesn't matter if you have a better grasp of the issues. It doesn't matter if you have better qualifications than your opponents or you are a more eloquent speaker. The fact is, if you raise and spend less money than your opponent, you are much more likely to lose...
Online Reputation Management for Political Candidates
When someone searches your candidate’s name, what do you want to appear in the search results? You’ll probably find some old newspaper articles (good or bad) and maybe some nasty blog posts or discussion board comments – especially if you are an incumbent.
Political SEO Strategies for Campaigns and Candidates
What’s worse than a candidate not having a campaign website? It’s having a website that no one can find. Search engine optimization (SEO) is a way of creating your content to make your site more attractive to search engines and helping it rank higher for related queries. Why is SEO important for politicians? It’s not […]
What Are The Easiest Political Offices To Run For?
Running for any political position is a challenge, but some are easier than others. You may not have much political experience or have an unconventional background. But if you know your community, just your local experiences will be advantageous. You might be...
A List of Our Best Sheriff Campaign Slogans
As a candidate running for sheriff, you'll want to stand out from your opponents. Good campaign slogans helps keep candidates in the minds of voters. As sheriff, your actions as the chief law enforcement officer in your county or city gives you an active role in your...
Online Political Candidate Training Programs
If you are considering a run for local or state office, you may not know where to start. From planning your campaign to getting out the vote, there is a lot to learn. There is more help than ever available for political candidates and potential candidates. If you are...
A List of Our Best School Board Campaign Slogans
As a candidate running for school board, you'll want to stand out from the other candidates. Good school board campaign slogans help keep candidates in the minds of voters. As a school board member, you will take an active role in your community. You will have a hand...
Judicial Campaign Logo Design
The use of campaign logos for judicial elections is a relatively recent phenomenon and it has been found to play a significant role in the success of a campaign. A judicial campaign logo allows supporters to easily identify and associate themselves with a candidate....
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