Do Write-in Candidates Ever Win?

Do Write-in Candidates Ever Win?

A write-in campaign is a type of election in which people who are not on the ballot can nevertheless make themselves eligible to win by receiving enough valid write-in votes. Write-in campaigns are usually low-budget, grassroots efforts that take place... Read More

Speak Like a Voter, Win Like a Candidate

Speak Like a Voter, Win Like a Candidate

Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More

Making Your Campaign’s FAQs Work Harder for You

Making Your Campaign’s FAQs Work Harder for You

One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More