The Biggest Threat Facing Local Candidates
What’s the most dangerous threat facing every local candidate in the country next year? It’s not fundraising, though that is always a challenge. It’s not social media platforms. It’ not misinformation. Nor will it be the number of... Read More
Why Starting Your Campaign Website Early Makes Sense
Online political campaigning has evolved over the last decade. While strategies have become more sophisticated, the campaign website has remained the hub of digital campaigns. It takes time and effort to build support. If you think putting up a website... Read More
How Many Votes Do You Need To Win?
How many votes do you need to win a local election? In its most simple form, the winning formula is: Expected Vote x .50 + 1 vote = Minimum Votes to Win (50%) Expected Vote x .52 = Comfortable Margin of Victory (52%) That’s the quick and dirty... Read More
Free ‘Don’t Forget To Vote’ Graphic Templates
Just in time for Election Day, here are two free social media templates that you can customize and share with followers to help get out the vote. One graphic design template is sized for Facebook, the other for Twitter. Customize them the way you want.... Read More
Reach Voters With Digital GOTV Strategies
As Election Day draws near, it’s time to give a final push to your supporters. An effective Get Out The Vote (GOTV) strategy can make a difference. While your campaign ramps up its direct mail, phone and in-person efforts, don’t forget... Read More
Ready or Not, Early Voting Is Almost Here
Does it seem like the election season keeps getting longer and longer? One reason for this is that early voting has become an ingrained part of the voting process. For many people, voting is a chore. It’s not something they’re excited to... Read More
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