How Much Should Your Political Campaign Budget For Digital?
Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More
Choosing a Political Campaign CMS
Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. For any CMS there exists a balance between functionality and ease of... Read More
Are You Prepared For The New Political Ad Changes?
As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with... Read More
9 Tips For More Effective Political Banner Ads
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More
Online Advertising Ideas For Political Campaigns
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local... Read More
When To Use IP Targeting for Your Political Campaign
IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats,... Read More
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