Micro-targeting for Local Political Campaigns

Micro-targeting for Local Political Campaigns

Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More

Campaign Letter Writing Tips

Campaign Letter Writing Tips

Letters are a powerful way to influence public opinion. While you are likely to get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign for local newspapers and publications to help shape the issues... Read More