Creating and using an X (formerly Twitter) account is simple enough, but sometimes it can be tough coming up with items to post (or formerly tweet) about. Here is a quick list, in no particular order, of post ideas for candidates and political campaigns.
- Candidate thought or comment of the day.
- A news article related to a major campaign issue.
- (Not so flattering) news about your opponents.
- Ask followers to stay current with your campaign by signing up for your email list.
- Reminder about event.
- Tweet during the event.
- Followup about the event.
- Latest poll numbers about you.
- Latest poll numbers about your opponent.
- Ask what issues are important to your followers.
- One sentence summary of your latest blog post, with link.
- News article mention.
- News about your location/district, with comment.
- Blog posts on other sites about you or your campaign.
- Support requests, usually related to another event.
- Volunteer requests, usually tied to a specific event or activity.
- Updates about campaign staff that may be of general interest.
- Fundraising goal status.
- Notification of new billboard/large banner location.
- Announcement that signs are available.
- Link to new video or campaign ad.
- Link to brochure or position paper file on your campaign website.
- Latest endorsement announcement.
- Thank you to helpful person/organization.
- Open questions to followers (be ready for the replies!)
Don’t forget to keep an eye out on your follower list to share and re-post relevant content from others. Keep your updates varied and frequent.
You can easily post 7-10 times a day without annoying your followers. Because X / Twitter acts like an ongoing stream, not everyone is going to see your first post. You can republish content and share links multiple times without being annoying.
Online Candidate websites allow you to easily add links to your social media profiles. You can even add custom code, such as sidebar widgets, to attract even more followers.
Related: Top X / Twitter Tips for Political Candidates
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Tags: political social networking, twitter
