Many first-time candidates assume campaign messaging works the same for every race. It does not.
What works for a sheriff candidate may feel completely out of place in a school board race. Judicial campaigns often require a more restrained tone … Read the rest
Most political candidates don’t decide they need a website on their own. It’s usually when someone else points it out.
A supporter asks if there’s a place to learn more. A reporter looks you up. Or you Google your own … Read the rest
When you’re running for local office, it’s easy to think that words are the easy part. After all, you already know your values, your community, and what you stand for. Why not just write it yourself?
But here’s the truth: … Read the rest
Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, … Read the rest
Polls and surveys can give you an idea of how your electorate feels about various issues. But the problem with this method is that you are framing the discussion by asking specific questions.
What if you are completely missing the
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