Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online.
Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, … Read the rest
Does it seem like the election season keeps getting longer and longer?
One reason for this is that early voting has become an ingrained part of the voting process. For many people, voting is a chore. It’s not something they’re … Read the rest
With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of … Read the rest
Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign.
Micro targeting is performed by extracting specific data sets for information and … Read the rest
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters.
Even local campaigns use digital … Read the rest
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