Political Campaign Tips and Strategies

How To Raise Online Funds Like The Most Successful Candidates

Over two billion dollars was raised for the 2012 US presidential election. If you are a state or local candidate, odds are your election won’t reach those numbers. However, even small campaigns can still raise significant money with a smart, aggressive strategy.

Post In Haste, Repent At Leisure

One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair game.

In Which Tense Should You Write Your Website Copy?

In Which Tense Should You Write Your Website Copy?

We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and whether the website content actually mentions the name of the candidate.

Alternate Domain Names for Campaign Websites

Alternate Domain Names for Campaign Websites

Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original name name, as the campaign moves ahead, you find that it just isn’t working out.

What Is Your Campaign Website Missing? [Infographic]

Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters. You would not believe how many candidates fail to add the who, what, when and how of their elections. Then they wonder why they...