Political Campaign Tips and Strategies

When To Start Your Political Campaign Website

Once you’ve decided to run for office, when should your political campaign website be started? The short answer is as early as you can. In fact, the process of building a political website will force you to pull together elements you will later... Read More

One Vote Can Make All The Difference

It’s true. A single vote can change the course of a local election – or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King... Read More

Creating an Online Campaign Strategy Template

For many political candidates, creating a digital campaign strategy can be difficult. Just as you need a plan to attract volunteers and deliver signs, you’ll need to put together a marketing strategy for your online presence. These strategies are... Read More

Writing Content For Your Campaign Website – Examples

What should I write for my campaign website? This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of time. The candidate may... Read More

Screwing Up Your Election Website

One of the best marketing tools a political candidate is a website. To put one together takes planning and work, particularly in putting together content. The quality of campaign websites vary as much as candidates themselves. Some are excellent, and... Read More

Sample Campaign Fundraising Letter – Online Candidate

Below is a sample template for an initial fundraising appeal from a candidate to a friend or close acquaintance. This is a template letter from the Online Candidate Political Letter Templates package. To give you a better idea of how to create a... Read More

How Many Households Must I Reach to Win A Local Election?

You probably don’t need to reach as many households as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In... Read More

Creating a Political Campaign Swipe File

In marketing, a swipe file is a collection of excellent sales letters and materials that provide an easy reference for ideas for creative projects. Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You... Read More

How Much Should Your Political Campaign Budget For Digital?

Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More

Choosing a Political Campaign CMS

Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. For any CMS there exists a balance between functionality and ease of... Read More