Political Campaign Tips and Strategies
One Vote Can Make All The Difference
It's true. A single vote can change the course of a local election - or it can even change history! Consider these examples: By one vote in 1875, France chose a republican rather than a monarchical form of government. One vote cost King Charles I of England his head...
Creating an Online Campaign Strategy Template
One of the most difficult things for new candidates who are not particularly web-savvy is knowing where to start. Here is an overview of what candidates should consider when making a political campaign plan for online activities.
Writing Content For Your Campaign Website – Examples
What should I write for my campaign website? This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of time. The candidate may know why they are...
Screwing Up Your Election Website
The quality of campaign websites vary as much as candidates themselves. Some are excellent, and some fail to hit the mark. Here are some of the biggest website blunders we encounter.
Sample Campaign Fundraising Letter – Online Candidate
Below is a sample template for an initial fund raising appeal from a candidate to his or her friends. Note the basic letter structure. This sample campaign contribution letter begins with a candidate introduction, followed by…
How Many Households Must I Reach to Win A Local Election?
You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?
Creating a Political Campaign Swipe File
Maintaining a swipe file is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign.
How Much Should Your Political Campaign Budget For Digital?
Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much of this spend was...
Choosing a Political Campaign CMS
Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. Generally, there is a balance between functionality and ease of use. Price is also a factor, but you can pay thousands of dollars for a CMS and not get the features you need – or you could get stuck with features you don’t want.
9 Tips For More Effective Political Banner Ads
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters....
Online Candidate makes it easy to launch your political website and build your online presence.
