Political Campaign Tips and Strategies

Differences Between a Political Slogan, Message and Platform

Differences Between a Political Slogan, Message and Platform

Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform. A campaign slogan is a short phrase that concisely summarizes the campaign's position on an issue. A campaign...

Book Review: The Candidate’s 7 Deadly Sins

Book Review: The Candidate’s 7 Deadly Sins

Ever wonder whether logic or emotion wins a voter's heart? The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues by Dr. Peter A. Wish answers this question with detailed anecdotes and advice for political candidates who want to...

How to Run and Win a School Board Election

How to Run and Win a School Board Election

Year after year, education is ranked as a top voter concern, yet voter turnout rates for school board elections remain low. One major reason for the low level of voter turnout is that school elections often occur on dates and locations that differ from the general elections. Some advocates have suggested combining school board and school budget elections with other local and state election that generally have a higher turnout rate.

Tips For Great Political Campaign Photos

Tips For Great Political Campaign Photos

From brochures to websites to press releases, political photography plays an important role for any political candidate. We live in a visual world, so your images need to be compelling and help tell a story to voters. Besides your campaign logo and colors, photos are...

Crowdfunding Your Political Campaign

Crowdfunding Your Political Campaign

Is crowdfunding a good option for starting your political campaign? This technique for raising money has been used for years for projects and products. Recently the technique has grown in popularity for political purposes. Crowdfunding sites set conditions for...

Preparing for Candidate Debates

Preparing for Candidate Debates

Some campaigns will have debates or forums as an opportunity for candidates to present themselves and their platforms to the public. The rules and formats of these debates vary and are agreed upon by the candidates and moderators ahead of time. Here are a few tips that should help in any public debate.

How to Prepare for a Run for Local Office

How to Prepare for a Run for Local Office

Running for elected office lets you give back to your community. Whether you run for city council, state representative or school board, every candidate must ask, ‘should i run for political office?’

6 Ways to Add Interactivity to Your Campaign Website

6 Ways to Add Interactivity to Your Campaign Website

Below are some fairly simple ways to add interactivity to your campaign website. These features help keep visitors on your site longer, allow them to become more involved in your campaign, and maybe provide something they can pass along to others.