Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
Want To Run For City Council? Here’s How To Get Started
A city council is the legislative body of a municipality, made up of elected officials who represent specific districts or wards. For many candidates, it’s the most accessible entry point into public office. It’s also one of the most competitive. In larger cities, the...
How Political Candidates Raise Money for Their Campaigns
Fundraising is essential to building a viable campaign, but for many political candidates, asking people for money is one of the most uncomfortable parts of running for office. Campaigns are typically funded through individual contributions, candidate funds or loans,...
5 Ways To Connect With Voters Online
It may be the dog days of summer, but political candidates should make sure they are staying on top of their campaign activities and making themselves visible to the public. If you're planning an election that's still months away, there are a variety of tasks to do,...
6 Candidate Fails You Can Totally Avoid
There are many, many mistakes that candidates make during the course of a political campaign. It often has to do with something a candidate says or does in public. Since we deal with the online aspects of campaigning, we'll stick to mistakes that candidates make...
Opening a Bank Account For Your Political Campaign
Raising money and managing expenses is an critical part of the election process. Opening a campaign bank account is a first step in establishing a viable political campaign. A bank checking account serves several purposes. It allows you to accept political donations...
Engage Supporters and Drive Traffic with Political Campaign Text Messaging
Whether it’s accepting donations, recruiting volunteers, or simply listing your policy positions, supporters and voters will turn to your website as the central hub of your campaign. This is why it’s one of your first priorities when running for office. Once you have...
New Service: Campaign Promo Video Creation
Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging. Check out the example below to see what it's like. Sample Campaign Intro Video. Click to play. How it works:...
What You Should Know About Online Political Ads
Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message? Hold on, there. This ain't the 2012 elections! These days, political social media advertising isn't nearly as easy...
A List of Our Best District Attorney Campaign Slogans
As a candidate running for district attorney, distinguishing yourself from your opposition is key. Good campaign slogans helps keep candidates in the minds of voters. As a DA, your decisions and prosecutorial strategies play a pivotal role in the justice system of...
A List of Our Best Coroner Campaign Slogans
As a candidate running for County Coroner, you'll want to stand out from your opponents. Effective campaign slogans play a key role in keeping candidates memorable to voters. As county coroner, your responsibilities involve more than just overseeing the county's...
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