Get insights into how political candidates can effectively use stories and craft compelling campaign messaging. Learn the art of engaging voters through narrative and strategically communicating your political vision.
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More
One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More
When it comes to political campaigning, communication is like the secret sauce—it’s the key ingredient that makes everything else work. One aspect of communication is having a ‘voice’, which is a unique style, tone, and personality.... Read More
Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will explore... Read More
Anyone running for office needs to write a political candidate biography. A good story adds a personal touch to your campaign. It provides information about your background, qualifications, and positions on important issues. Your candidate biography is... Read More
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated. The principle works in design. It works in systems. And the KISS principle works in politics. A winning... Read More
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