Political Campaign Tips and Strategies

Maximizing the Impact: Best Practices for Online Donations

Maximizing the Impact: Best Practices for Online Donations

As anyone in politics knows, proper fundraising is crucial to winning an election. With the ease of online donation platforms, even local candidates are raising money digitally. But once you've secured those all-important donations, it's important to have a strategy...

Yes, Even Local Campaigns Need a Website

Yes, Even Local Campaigns Need a Website

Not long ago, local candidates asked, “Do I really need a campaign website?” Today, the better question is, “When should I launch one?” When we started Online Candidate, potential clients would sometimes ask, “Tell me why I need a website.” Back in the early 2000s,...

Speak Like a Voter, Win Like a Candidate

Speak Like a Voter, Win Like a Candidate

Are you watching your language? I'm talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down to an audience? By...

Creating a Political Campaign Timeline

Creating a Political Campaign Timeline

If you've ever run for local office, then you know that the stakes are high, no matter the position. And the competition can be as tough as any state or federal race. Planning out a timeline for your political campaign is an important step in winning. Knowing when to...

The Candidate Statement: Communicating Your Vision to Voters

The Candidate Statement: Communicating Your Vision to Voters

Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will explore what a...

How to Build a Winning Political Campaign Team

How to Build a Winning Political Campaign Team

Putting together an effective political campaign team is one of the most important steps a candidate can take. It doesn’t matter if you’re running for city council or Congress—no one runs a successful campaign alone. A proper political campaign structure allows for...