Political Campaign Tips and Strategies
Leveraging Campaign Yard Signs Online
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great things happen. Campaigns can even leverage the humble yard sign to connect with voters.
Tracking Your Campaign Video Success
Larger political campaigns have been using video for years now, but now even smaller campaigns are getting into the multimedia act. With the rise of YouTube and other video sharing sites, it’s easier than ever to store and share content.
Preparing for Candidate Name Searches
When voters begin searching for your campaign, are they finding what you, as a candidate, want them to see? If you are not actively laying the groundwork of online content about yourself, you’re leaving it up to others to define you online.
Political Campaign Strategies That Stink
It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies tend to work. If they didn’t, politicians wouldn’t use them
Political Campaign Link-Building Tip: Related Blogs
Looking for links that will bring traffic and a positive mention? Consider reaching out to like-minded blogs and websites. With a little work and luck, you can help boost your campaign website’s rankings and pull in some additional visitors who may be interested in your campaign.
Who, What and Where of Your Campaign Site Visitors
To find out how many people are visiting your website, how they are finding you, and what they are doing once they arrive at your website, you’ll want to set up some sort of website analytics program. It’s not as hard as it sounds, and tool we recommend has the best price of all – free!
Candidates Need Money So Badly, They’ll Spam Anyone To Get It
Is spamming thousands of people really the best way to raise campaign funds? Is it a little creepy getting email from a candidate you’ve never heard from before, asking you to click a link and donate? Just because political spam is legal doesn’t make it right – or even welcome to the recipient.
Political Web Design Trends Over The Decades
Over the seven years that we’ve been building campaign websites, politics online has taken a lot of different turns. Social media, blogging, online donations and the adoption of video have really changed how candidates and voters interact. With these changes in technology there have also been changes in political website design trends and styles.
Political Pay-Per-Click Advertising Ideas
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign…
Learn More About Your Campaign Website Visitors
Website analytics is a tool that provides important data concerning the visitors to a campaign website, how they interact with the site, and even details that can help increase visitor traffic. Find out how to add analytics to your campaign website, and how it can help you understand where your visitors come from and what they are doing on the site.
Online Candidate makes it easy to launch your political website and build your online presence.
