Political Campaign Tips and Strategies
Get Better Results With Targeted Landing Pages
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional efforts, it is critical to have a good landing page strategy.
5 Things Candidates Should Never Do Online
More and more politicians are getting themselves in hot water for things they say or do online. It doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive online presence.
A Local Political Candidate Fail
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing absolutely nothing can also become a problem.
Additional Resources For All Online Candidate Clients
Great news for Online Candidate clients! Starting this month, all of our Online Candidate campaign website packages include free access to OnlineCandidateResources.com. OnlineCandidateResources.com is designed for local campaigns who want to leverage online...
Special Elections and Voter Turnout
Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can get the most voters to participate.
How To Use Authoritative Linking for Your Campaign
The content of your political campaign website always appears stronger when it’s backed up by credible sources. Here are tips to making your content a strong as possible.
What Type of Yard Signs Are Best For Political Campaigns?
Candidates often struggle with the type of sign to purchase. There are basically three types of yard signs for political campaigns: plastic bag, corrugated plastic, and double-sided cardboard.
Negative Linking Your Political Opponent
One online ‘political dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text. Here’s how to do it.
Online Writing Tips For Local Campaigns
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the potential of...
Political Campaign Design: Our Top Posts
In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived by voters. So here are a few of our more popular posts on political web design.
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