Political Campaign Tips and Strategies
Facing Down A Campaign Print Disaster
What do you do when you realize that the wrong campaign domain name has been printed on your brochures! The horror! What could be worse?
Post In Haste, Repent At Leisure
One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair game.
In Which Tense Should You Write Your Website Copy?
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and whether the website content actually mentions the name of the candidate.
Alternate Domain Names for Campaign Websites
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original name name, as the campaign moves ahead, you find that it just isn’t working out.
What Is Your Campaign Website Missing? [Infographic]
Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters. You would not believe how many candidates fail to add the who, what, when and how of their elections. Then they wonder why they...
Best Practices When Linking to News Stories
Are you making the most about what is written about your or your political opponent? Here are a few simple tips to promote online news stories and help build your online reputation at the same time.
Get Better Results With Targeted Landing Pages
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional efforts, it is critical to have a good landing page strategy.
5 Things Candidates Should Never Do Online
More and more politicians are getting themselves in hot water for things they say or do online. It doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive online presence.
A Local Political Candidate Fail
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing absolutely nothing can also become a problem.
Additional Resources For All Online Candidate Clients
Great news for Online Candidate clients! Starting this month, all of our Online Candidate campaign website packages include free access to OnlineCandidateResources.com. OnlineCandidateResources.com is designed for local campaigns who want to leverage online...
