Political Campaign Tips and Strategies - Online Candidate

Campaign Writing Can Make or Break a Vote

First impressions will make or break a voter’s support. The campaign material you distribute should always be your best work. Recently, a local candidate running for village trustee left some campaign literature at our door. I had not heard of... Read More

Check Out Our New Political Platform Generator Tool [Fun]

Coming up with campaign slogan isn’t too hard. The real work comes when it’s time to come up with a political platform to attract voters. Fortunately, like everything else, the problem can be solved with computers! We just put together a... Read More

5 Tips To Mix Online Into Your First Fundraising Event

There is a lot of advice about planning and running your first fundraising event. Conventional wisdom is that your initial fundraising event will provide the seed money to get things started, including starting your online presence. That’s not... Read More

How To Raise Online Funds Like The Most Successful Candidates

While billions are raised for US Presidential campaign, If you are a state or local candidate, odds are your election won’t reach those numbers. However, even small campaigns can still raise significant money with a smart, aggressive... Read More

The Fundraising Chicken and Egg Question For Local Candidates

Fundraising might not be fun for political candidates, but it’s a necessity. People can win elections on a shoestring budget, but that’s the exception. Typically, the candidate that can raise and spend the most money tends to win. The cost of... Read More

Political Web Sites Are Here To Stay [Podcast]

On Digital Politics with Karen Jagoda, we discuss the role of campaign websites in local races and use of social media to raise awareness and money. Listen below: Digital Politics with Karen Jagoda (2014) Political Web Sites Are Here To Stay –... Read More

They’re Not Campaign Supporters Until You Get Them in Voting Booth

The ultimate goal of any political campaign – local, state or federal – is to get people to the voting booth and cast a ballot. It’s a simple idea that it cannot be emphasized enough. It’s not about fundraising, it’s not... Read More

Facing Down A Campaign Print Disaster

Here’s a problem a few of our clients have encountered: They’re all set to send out a candidate mailing when they realize that they have registered the wrong campaign domain name printed on the brochure! The horror! What could be... Read More

Post In Haste, Repent At Leisure

Think before you post. One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair... Read More

In Which Tense Should You Write Your Website Copy?

We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and... Read More