Political Campaign Tips and Strategies

The Importance of Using Checklists in Campaigns

Checklists are powerful tools in campaigns. Checklists turn completely green volunteers into competent workers. Checklists ensure quality and help staff manage themselves instead of using precious resources managing employees. The opportunities to use... Read More

When a State Flag or Local Emblem Causes Trouble

Are you planning to spruce up your campaign website with a dash of local flavor, like your state flag or a municipal emblem? Well, hold on, because you might be stepping on a legal landmine without even knowing it. It’s possible that the state... Read More

Designing a Winning Political Logo – Tips and Ideas

A great logo design is central to a political candidate’s branding. It must be unique and stand out enough to establish a candidate to a wide audience. A well-designed political logo is a major element in projecting a professional brand in the... Read More

Squeezing The Most From Your Campaign Landing Pages

In the world of online marketing, building a targeted email list allows the merchant to market their product and service to this select group with a higher degree of success. The same technique applies to political email marketing. In this article, we... Read More

Why Your Political Campaign Domain Name(s) Really Matter

To paraphrase The Bard, “What’s in a name?” When it comes to acquiring domain names for political campaigns, it can mean a lot. Choosing the wrong name or failing to get the right name can cause problems for many candidates. Political... Read More

The Powerful Technique Candidates Should Borrow From Entrepreneurs

So, why are you running for local office? It’s astonishing how many candidates don’t have a well thought out, succinct answer prepared for that question. Oh, they usually think they have an answer but when put to the test, they don’t.... Read More

4 Pillars For A Solid Political Digital Strategy

As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you’ll think that you will need a deep and extensive online operation. Truth is, many... Read More

Easy Link Building Tips For Your Political Campaign

We are often asked how quickly a new campaign website will appear on the search engines. Sometimes this question is asked before the site is even built! If you are worried about getting your campaign site indexed int the search engines, you can relax.... Read More

What are the Elements of an Online Political Campaign?

Today, even the most local political campaigns are finding that an online presence is critical to election success. Traditionally strong candidates can be outclassed by opponents who simply run a better online campaign. Knowing the opportunities and... Read More

Tracking Your Political Advertising Campaigns

How do you know that the money you are spending with your online political advertising is worth the investment? Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political... Read More