Your Last Fund Raising Appeal – Make that Final Push!
As voting day nears, don’t become complacent! Make that final push for a campaign contribution.
The key at this point in time is to make your last fundraising appeal specific, and make let the donors know that the money will be used for a specific goal that is critical to victory. For example, you could say that you have one final brochure printed and ready to go, but you need money for the postage. Or that you need to hire more phone bank staffers to help get out the vote.
Of course, what you say you need the money for in your letter should actually be what the money is used for. Targeting supporters who have already donated to the campaign is a smart strategy, as they already have a vested interest in the campaign.
Your letter should be frank, but also a bit alarmist by reminding the reader that the campaign has come too far, and is too close to victory to lose it all for a lack of money at the very end.
And be sure you thank your supporters no matter the final outcome.
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Types of Political Campaign Letters
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch.
The typical types of political campaign letters are listed below. There is no particular sequence of letters once a campaign kicks off, and some are used multiple times throughout a campaign.
General Campaign Letter Formats:
- Press Releases: These include your entry into the race, endorsements, issue positions, campaign events, and post-event releases.
- Endorsement Letters: Sample letters to the editor, endorsement requests from other organizations and individuals.
- Fundraising Appeals: General, close family and friends, general appeals, push after primary, follow up appeals, final fund raising push before election or primary.
- Personal Invitation Letter: For guests of honor to campaign events.
- Thank You Letters: For event speakers, donors, volunteers, and supporters.
- Policy Briefs: Detailed policy proposals or positions.
- Volunteer Recruitment: Encouraging community volunteering.
- Community Outreach: Engaging with community leaders.
- Constituent Feedback: Addressing constituent inquiries.
- Event Follow-Up: Thanking attendees and summarizing events.
- Press Kits: Media resource packages containing background information and resources.
- Surrogate Outreach: Enlisting influential support from individuals or organizations.
It’s a good idea to have a series of pre-written letters created early in the campaign. Having your a press release to announce your candidacy, initial fund raising appeals, and thank you letters drafted before you actually need them will save you time and help streamline your correspondence later in the campaign.
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