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Category: Web Content

Find a rich array of articles and guides focused on helping you effectively communicate your message, present your political vision, and engage with your audience through your campaign website content.



Writing Content For Your Campaign Website – Examples

What should I write for my campaign website? This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of time. The candidate may... Read More

Use The Web To Set The Record Straight

Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an... Read More

In Which Tense Should You Write Your Website Copy?

We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and... Read More

What Is Your Campaign Website Missing [Infographic]

Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters. You would not believe how many candidates fail to add the who, what, when and how of their elections. Then they... Read More

Get Better Results With Targeted Landing Pages

A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional... Read More