Find a rich array of articles and guides focused on helping you effectively communicate your message, present your political vision, and engage with your audience through your campaign website content.
Most campaign websites are either missing key pages—or filled with pages that don’t do anything.
Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for … Read the rest
We’ve said this for years, and in 2024 it will become more important than ever.
“If you don’t define yourself online, someone else will.”
AI threatens to upend what voters read, see, and hear about political campaigns.
The biggest danger … Read the rest
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, campaign website and one-to-one interactions, are you conversing with or talking down to your audience?
How do … Read the rest
Adding interactivity to your campaign website can help keep visitors engaged and provide something they can pass along to others.
Here are several easy ways to increase interactivity to your site. Best of all, you don’t need a large budget … Read the rest
At first glance, these items seem obvious, but you would be surprised at how often simple yet important information is left out of campaign websites.
Here is a short list of critical text that should always be included when building … Read the rest
What should I write for my campaign website?
This is a question that often comes up when we get a new campaign website client. Sometimes the candidate has just started their campaign and has not prepared their content ahead of … Read the rest
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