We see a lot of new sites go up with a nice clean template, but the content is sometimes less than orgainized. Strange fonts, different sizes, and a rainbow of text colors makes the site looks less professional and hard to read. Below are some general tips for making your Online Candidate site (or any website) look and read better. Read More...
Archive for the ‘campaign writing’ Category
Handling Negative Posts About Your Campaign
Local politics can be vicious, especially on the web. Nasty things are often posted on site comments, blog posts, etc. Anonymous posts on local newspaper websites can be the worst. The temptation exists to do something about it. Read More...
Write an Optimized Political Press Release
A well-written press release in an excellent way to receive publicity. Think of a press release as basically a short, newsworthy article about your campaign or campaign that is distributed to relevant media contacts. Read More...
Online Writing Basics For Local Campaigns
As the fastest-growing resource in politics, the Internet provides a cost-effective method to reach supporters and potential supporters. However, writing for your local campaign website is different than writing for print. Simply copying your local campaign print material onto your website limits the potential of online campaigning. Read More...
Preparing Content For Your Campaign Website
Before your website is even designed, you should plot out what content will go into the site. Website content will include basically two things – text and images. If you have already created advertising materials, they can be worked into the content. Otherwise, well-written web content can often be incorporated into offline advertising to ensure a consistent message. When writing your website copy, it’s a good idea to save the page separately or to combine them into one file with each page content separated and marked off. These are your general pages that will require content. Read More...
Local Campaign Website Basics
It all starts with the basics. On the web, that’s choosing a campaign domain name. Simple is often best. And what could be simpler than your own name! If your name is John Jones, go with johnjones.com. If your name is already registered, try a variation of your name (eg. johnqjones.com). Read More...