As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with... Read More
Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local... Read More
If you plan to perform digital online advertising this election season, be prepared for new changes in transparency and disclosure. Digital advertising is growth industry. According to the Campaign Legal Center, $1.4 billion dollars were spent on... Read More
Paid placement is the quickest way to put your local campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for. The way PPC works is that you pay each time... Read More
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