Political Campaign Tips and Strategies

Political Web Design Trends Over The Decades

Over the seven years that we’ve been building campaign websites, politics online has taken a lot of different turns. Social media, blogging, online donations and the adoption of video have really changed how candidates and voters interact. With these changes in technology there have also been changes in political website design trends and styles.

Political Pay-Per-Click Advertising Ideas

If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Here are some long-tail keyword suggestions that you may not have considered for your pay-per-click campaign…

Learn More About Your Campaign Website Visitors

Website analytics is a tool that provides important data concerning the visitors to a campaign website, how they interact with the site, and even details that can help increase visitor traffic. Find out how to add analytics to your campaign website, and how it can help you understand where your visitors come from and what they are doing on the site.

5 Tips For Creating Effective Campaign Surveys

Politics lives and breathes on voter polls and surveys. For local candidates with limited budgets, there are online survey tools that can gather feedback in order to perfect a campaign’s message and methods. Here are some tips for creating effective surveys.

Campaign Website Widgets That Really Add Value

For those who missed them, here are some posts related to cool widgets, gadgets and updates that can be easily added to any political campaign website.

Why Local Political Candidates Need Thick Skins

If you are running for office, then like it or not, you are considered a public figure. And the more public the figure, the bigger the target for attack.

Do Candidate Endorsements Matter?

Local political candidates can help increase name recognition and establish credibility and by winning endorsements. While the value of endorsements in gaining votes is debatable, some endorsements can bring particular benefits.

Is Your Campaign Website Domain Really Yours?

One of the most important questions to ask when having any website created is ‘Will my website have a stand-alone domain?’ Note that the question refers to the website domain’s hosting, not the domain name itself. Anyone can have domain name – it’s where that name points to that counts and makes a difference in how much traffic can be generated.

Political Fundraising with Paypal

Because PayPal is simple to set up, many clients are interested in using the service for political fundraising. Here are the pros and cons of using PayPal for political online donations.

Generating an Online Signature

Many candidates use the home page of their campaign website to personally address voters or constituents. It’s a nice technique, but what kills the illusion of an online ‘letter’ is the lack of a handwritten signature. Here are a few ways to generate a realistic-looking signature for your web pages.