Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
Google Ads for Political Campaigns
Paid placement is the quickest way to put your campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for.
Political WordPress Templates by Online Candidate
We are pleased to announce WordPress Campaign Website Packages. They are designed for political candidates and organizations who want a WordPress-based website.
Winning Tips For Your Local Political Campaign
Running for political office can be overwhelming for local candidates. Here are tips and ideas to help prepare and run a successful local political campaign.
When Is The Best Time To Order Campaign Signage?
Before you can display your campaign yard signs, you need to order them first. Here is the best time to do this…
The Importance of Using Checklists in Campaigns
Checklists are powerful tools in campaigns. Checklists turn completely green volunteers into competent workers. Checklists ensure quality and help staff manage themselves instead of using precious resources managing employees. The opportunities to use checklists in campaigns are nearly endless!
When a State Flag or Local Emblem Causes Trouble
It’s possible that the state flag or local municipal emblem you want to include in your campaign website might become a problem…
Designing a Winning Political Logo – Tips and Ideas
A great logo design is central to a political candidate's branding. It must be unique and stand out enough to establish a candidate to a wide audience. A well-designed political logo is a major element in projecting a professional brand in the minds of voters. Your...
Squeezing The Most From Your Campaign Landing Pages
What is the role of squeeze pages, and how political candidates can use them to their advantage? What works for businesses can work for political marketers.
Why Your Political Campaign Domain Name(s) Really Matter
To paraphrase The Bard, "What's in a name?" When it comes to acquiring domain names for political campaigns, it can mean a lot. Choosing the wrong name or failing to get the right name can cause problems for many candidates. Political cybersquatting is pretty common,...
The Powerful Technique Candidates Should Borrow From Entrepreneurs
So, why are you running for local office? It's astonishing how many candidates don't have a well thought out, succinct answer prepared for that question. Oh, they usually think they have an answer but when put to the test, they don't. Instead, they'll tell you about...
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