Political Campaign Tips and Strategies

How Much Should Your Political Campaign Budget For Digital?

Online campaigning has evolved over the past decade. So has the spend on political digital marketing. Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much of this spend was...

Choosing a Political Campaign CMS

Most websites these days use some sort of Content Management System (CMS). A CMS is a tool that facilitates the process of creating, posting, organizing, and managing site content. Generally, there is a balance between functionality and ease of use. Price is also a factor, but you can pay thousands of dollars for a CMS and not get the features you need – or you could get stuck with features you don’t want.

Are You Prepared For The New Political Ad Changes?

As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with more on the way.

9 Tips For More Effective Political Banner Ads

Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their message to voters....

When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats, Republicans, and...

Aweber vs Mailchimp for Your Political Campaign

As an Online Candidate service add-on, we offer Email Marketing Service Setup and Integration. We provide this service for two popular vendors - Aweber and MailChimp. Both services provide a free version with enough free subscribers for most political campaigns. This...