Political Campaign Tips and Strategies

Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.

Essential Articles

Need a Campaign Website?

Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.

Which Option Is Best For You? Find Out Here.

Google Ads for Political Campaigns

Paid placement is the quickest way to put your campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for.

Political WordPress Templates by Online Candidate

We are pleased to announce WordPress Campaign Website Packages. They are designed for political candidates and organizations who want a WordPress-based website.

Winning Tips For Your Local Political Campaign

Running for political office can be overwhelming for local candidates. Here are tips and ideas to help prepare and run a successful local political campaign.

When Is The Best Time To Order Campaign Signage?

Before you can display your campaign yard signs, you need to order them first. Here is the best time to do this…

The Importance of Using Checklists in Campaigns

Checklists are powerful tools in campaigns. Checklists turn completely green volunteers into competent workers. Checklists ensure quality and help staff manage themselves instead of using precious resources managing employees. The opportunities to use checklists in campaigns are nearly endless!

When a State Flag or Local Emblem Causes Trouble

It’s possible that the state flag or local municipal emblem you want to include in your campaign website might become a problem…

Designing a Winning Political Logo – Tips and Ideas

A great logo design is central to a political candidate's branding. It must be unique and stand out enough to establish a candidate to a wide audience. A well-designed political logo is a major element in projecting a professional brand in the minds of voters. Your...

Squeezing The Most From Your Campaign Landing Pages

What is the role of squeeze pages, and how political candidates can use them to their advantage? What works for businesses can work for political marketers.

Why Your Political Campaign Domain Name(s) Really Matter

To paraphrase The Bard, "What's in a name?" When it comes to acquiring domain names for political campaigns, it can mean a lot. Choosing the wrong name or failing to get the right name can cause problems for many candidates. Political cybersquatting is pretty common,...

The Powerful Technique Candidates Should Borrow From Entrepreneurs

So, why are you running for local office? It's astonishing how many candidates don't have a well thought out, succinct answer prepared for that question. Oh, they usually think they have an answer but when put to the test, they don't. Instead, they'll tell you about...