A broad spectrum of political campaign strategies at your fingertips. From fundraising to social media, these articles cover essential tactics to strengthen your campaign.
For many political candidates, creating a digital campaign strategy can be difficult. Just as you need a plan to attract volunteers and deliver signs, you’ll need to put together a marketing strategy for your online presence.
These strategies are important … Read the rest
If you plan to perform digital online advertising this election season, be prepared for new changes in transparency and disclosure.
Digital advertising is growth industry. According to the Campaign Legal Center, $1.4 billion dollars were spent on digital ads … Read the rest
As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you’ll think that you will need a deep and extensive online operation.
Truth is, many … Read the rest
Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can motivate the … Read the rest
Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them.
Just by … Read the rest
Here are three tactics that candidates sometimes to gain an online advantage over an opponent. These are three of favorite dirty tricks, but only one of these is really ‘dirty’, though. Guess which one!
Stealing a domain name. This can … Read the rest
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