Articles and tips on political campaign social media. Navigate the ever-changing landscape of social media in politics. Gain insights into effective strategies for platforms like Facebook, Instagram, X / Twitter, and more to engage with voters.
Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local candidates can put … Read the rest
Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day.
Politicians use social media to help recruit volunteers … Read the rest
“Everybody’s on Facebook. I can just run my online campaign through my Facebook Page.”
We’ve heard that idea before. But as online strategies go, it’s not a good one.
Bottom line: Running a political campaign through social media alone is … Read the rest
There is a lot of advice about planning and running your first fundraising event. Conventional wisdom is that your initial fundraising event will provide the seed money to get things started, including starting your online presence.
That’s not necessarily true.… Read the rest
Think before you post.
One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair … Read the rest
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing nothing can also become a problem.
As an example, we’d like to share … Read the rest
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