Articles and tips on political campaign social media. Navigate the ever-changing landscape of social media in politics. Gain insights into effective strategies for platforms like Facebook, Instagram, X / Twitter, and more to engage with voters.
Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day. Politicians use... Read More
“Everybody’s on Facebook. I can just run my online campaign through my Facebook Page.” We’ve heard that idea before. But as online strategies go, it’s not a good one. Bottom line: Running a political campaign through... Read More
There is a lot of advice about planning and running your first fundraising event. Conventional wisdom is that your initial fundraising event will provide the seed money to get things started, including starting your online presence. That’s not... Read More
Think before you post. One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair... Read More
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing nothing can also become a problem. As an example, we’d like to share a story about a campaign fail... Read More
Political candidates and campaigns have several reasons for using Twitter. They may want to build overall public exposure, establish branding, share information and increase voter support. While Twitter is simple to set up and use, it’s not... Read More
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