X, formerly called Twitter, is a social messaging tool that presents great opportunities for political candidates to create branding, exposure and word-of-mouth advertising. It’s easy to set up and easy to use. Not only that, the service helps candidates save … Read the rest
Social media has changed the way politicians communicate with voters. Candidates can interact with voters on a more personal level, which helps connect and build trust.
Here are some tips and best practices for using social media in your political … Read the rest
Here are common assumptions that can cause problems for political campaigns. These issues can apply to those who already have campaign websites or are looking to start one.
Assumption 1: You don’t need a campaign website.
More and more, … Read the rest
Campaigning online is no simple task, especially for political campaigns and non-profit organizations with limited means. However, focusing your efforts and cultivating followers on specific platforms can pay off come Election Day.
Politicians use social media to help recruit volunteers … Read the rest
Think before you post.
One of the most dangerous consequences of online campaigning is that anything and everything can be scrutinized. From offline speeches that are uploaded to YouTube to even the most banal social media posts, everything is fair … Read the rest
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