A well-written online press release is an essential publicity tool for political campaigning. Think of a press release as a concise, news-driven narrative about your campaign, specifically crafted for distribution to media contacts. In this article, we... Read More
Social media is a powerful tool for political campaigns. With various platforms to communicate with followers, it’s tempting to automate posts using tools like Hootsuite. While automation can save time, it’s important to find the right... Read More
Successful political campaigns start with a big announcement. Of course, there’s a lot more that goes on behind the scenes before a candidate can publicly declare a candidacy. In this article, we will go through the steps and strategies in... Read More
Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into your contact... Read More
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch. The typical types of... Read More
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