Political Campaign Tips and Strategies

3 Essential Social Networks for Online Campaigning

Though is still early summer, November elections will be here before you know it! As a political candidate, what are you doing right now to make the most of social media and get voters to support you in the voting booth?

What The Weiner Scandal Can Teach Us About Online Reputation

Many local candidates only start thinking about how they are portrayed online after they begin their political campaign. What many fail to realize is that you (or others that share your name) already exist online. When voters type in your name into Google, what will they see today? What will you see during the campaign? What do you think they’ll see after a major scandal has rocked your political campaign?

Watch Out For These Domain Name Scams

If you have a registered domain name, most domain registrar companies will send an e-mail with instructions about how to go about renewing or continuing your registration. If you get a letter in the mail… well, check it carefully.

What Are The Goals Of Your Online Campaign?

As a candidate, what is your purpose for putting your political campaign online? Is it to get the most number of ‘Likes’ to your Facebook page? Is it to get a larger number of Twitter followers than you opponent? Is it to get your campaign ad video on YouTube to go viral? Is it to get the most number of visitors to your campaign website?

The Online Hub of Your Political Campaign

With the rise of social media, the role of the campaign website has shifted somewhat from being the bulk of a candidate‘s online presence to more of an informational hub. Even so, a website is still critical as both an online platform and as a place to reference in your political advertising.

X / Twitter Tweet Post Ideas for Political Candidates

Starting up and using a Twitter account is simple enough, but sometimes it can be tough coming up with items to tweet about. Here is a quick list, in no particular order, of tweet ideas for candidates and political campaigns.

The Power To Hold Your Campaign Hostage

We recently heard a story of a small campaign that ran into some serious web problems. First, they spent a lot of money on setting up a campaign website. After paying north of $4000 for the website – they then had to shell out an additional $90/hour for updates…

Online Marketing With a Limited Campaign Budget

While budgeting for signs and mailers, how much of your campaign spending will go toward online marketing? While social media through Facebook and Twitter may be ‘free’, you may want to boost your online exposure with paid online advertising. Below are a few popular and low-cost advertising ideas suitable for local political campaigns.

Text Messaging for Political Campaigns

With the rise of cell phone usage, candidates across the country are starting to use mobile texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by political campaigns.

Raising Political Donations Online

Running a successful political campaign costs money. Over the last few years, the internet has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and more local campaigns are raising money online. Here are the basic steps involved…