Your guide to creating a compelling website for your political campaign. Learn about domain choice, web design, and content strategies to captivate and inform voters.
Are you planning to spruce up your campaign website with a dash of local flavor, like your state flag or a municipal emblem? Well, hold on, because you might be stepping on a legal landmine without even knowing it.
It’s … Read the rest
To paraphrase The Bard, “What’s in a name?” When it comes to acquiring domain names for political campaigns, it can mean a lot. Choosing the wrong name or failing to get the right name can cause problems for many candidates.… Read the rest
Here are common assumptions that can cause problems for political campaigns. These issues can apply to those who already have campaign websites or are looking to start one.
Assumption 1: You don’t need a campaign website.
More and more, … Read the rest
In the business world, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is more subtle, for when a business wants to make a … Read the rest
Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an … Read the rest
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content … Read the rest
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