Your guide to creating a compelling website for your political campaign. Learn about domain choice, web design, and content strategies to captivate and inform voters.
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content … Read the rest
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original domain name, as the campaign moves ahead, you find that it just isn’t working out.
It might … Read the rest
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from … Read the rest
You only have one chance for your campaign site to make a good first impression, and that chance might only be a few seconds. Good or bad, your online presentation will leave an impression with visitors and voters.
So, what … Read the rest
Knowing what your campaign website traffic does when it arrives at your site can help you tailor your web content for maximum effectiveness.
Google Analytics provides valuable information that allows you to find out where your web site visitors are … Read the rest
Web users make snap decisions about the quality of a web page, so a nice design is critical for making an initial positive impression. The first part of a website that typically attracts the eye is the site header. Below … Read the rest
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