Learn more about search engine optimization for your political campaign or organization. Master search engine optimization for your campaign website. Discover how to enhance your online visibility and ensure voters find you first.
At first glance, these items seem obvious, but you would be surprised at how often simple yet important information is left out of campaign websites.
Here is a short list of critical text that should always be included when building … Read the rest
We are often asked how quickly a new campaign website will appear on the search engines. Sometimes this question is asked before the site is even built!
If you are worried about getting your campaign site indexed int the search … Read the rest
Are you making the most of what is written about you or your political opponent? During a political campaign, there will be news coverage of the candidates. How you handle that coverage can help both your website visitors and your … Read the rest
One online ‘dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text.
For example:
<a href=”https://www.localnewspaper.com/article/ councilman-caught-doing-something-wrong”>Councilman Bob Jones</a>
This type of targeted linking helps ensure that … Read the rest
Many political candidates only start thinking about how they are portrayed online after they begin their run for office. What many fail to realize is that you (or others that share your name) already exist online. When voters type in … Read the rest
When voters begin searching for your campaign, are they finding what you, as a political candidate, want them to see? If you are not actively laying the groundwork of online content about yourself, you’re leaving it up to others to … Read the rest
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